Every morning I wake up with a weird song running through my head.
Often it’s a praise song that persists for days. That makes sense because -- as Joe Spell once said -- those are 7-11 songs
– the same seven words sung 11 times.
Of course that gets stuck to your brain.
Today, however, the song
was the Virginia Slims jingle from the 70s. What the heck?
I haven’t been smoking Virginia Slims.
The theme of the song
is totally off base.
Yet still it haunts me.
You’ve come a long way baby
To get where you got to today
You’ve got your own cigarette now baby
You’ve come a long, long way.
Lots of things indicate progress for
women: birth control, female church deacons and pastors. Pants, for heaven’s sake. But cigarettes? Not such a great picture of achievement.
What a smart marketing ploy, though. Who could resist that packaging
with the lovely flower design tattooed around the cigarette?
The timed release of the Eve derivation of Virginia Slims was so perfect. I was growing into my feminist teen self – writing term
papers on Title IX and debating topics like abortion and euthanasia in speech
class. All the while playing Juliet to my
boyfriend’s Romeo in third period English.
But why, Virginia, why are you haunting me now?
I am wiser. Healthier.
Thanks to Jane Pauley and the Today Show, I know what lungs
look like after you have injected your hazy, sexy smoke into them.
Jane quit after seeing this. For me, too, it was a revelation. It sort of blew the Virginia
Slims ads away.
So get thee behind me Virginia.
I’ve come a long, long way.